Coffe Cafe Industry- Barista vs Cafe Coffee Day - 5421 Words

COFFE CAFE INDUSTRY- BARISTA Vs CAFE COFFEE DAY OBJECTIVE The objective of this project has been to understand the marketing mix of Barista and Cafà © Coffee Day and compare the two firms in terms of their operations and other aspects. We took up organized coffee retailing as we wanted to understand what it takes to sell not only a coffee but a whole experience in a country where coffee is not as preferred popular as tea. The firms that have ventured into coffee retailing business in the country are Cafà © Coffee Day, Nescafe Cafà ©, Cafà © Mocha, Georgia Coffee, Chimayo Chains owned Qwiky’s brand of coffee pubs and Barista to name a few. Out of these we chose Barista and Cafà © Coffee Day for our study because of their popularity and wide†¦show more content†¦Being a consumer good, it can be classified as being a convenience good that be further classified as both staple good (hanging out at Barista may be a routine for many people, young professionals) and impulse good (for people who happen to pass by the wonderfully attractive and comfortable shop after a day of shopping or hard work). It has a long list of product mix as indicated in the figure. The product lines are indicated in columns. These individual items keep on changing according to the unique seasonal promotional offers refer to http://barista.co.in/guiltypleasures/product.html all the new offers. Coffee Teas Refreshing Alternatives Eatables Coffee with milk Smoothies Sandwiches Cappuccino Caffe Mocha Caffe Latte Guava Mango Grape Paneer Tikka Cheese Tomato Smoked Chicken Black Coffee Granitas Rolls Espresso Italiano Esperano Americano Blue curacao Lime Ice Mixed Fruit Tango Guava Crush Kadhai Paneer Roll Chicken masala roll Dessert Coffees Milk Based Pastas Latte Bianco Cafà © Borgia Strawberry Freeze Mocha Freeze Icepresso Tangy Tomato Pasta Creamy Chicken Pasta Cold Coffees Iced Tea Other Foods Brrrista Brrrista Frappe Brrrista Blast Iced Caffe Mocha Lemon Peach BBQ Chicken croissant Coffee Add- Ons Other Drinks Desserts Various Flavors Chocolate Fudge Whipped Cream Espresso Shot Ice cream Scoop Ginger Fizz Kinley Water Walnut Brownie Mocha Express Chocolate Express Dark Temptation Chocolate Mousse ChocolateShow MoreRelatedHighland Coffee vs Starbuck Coffee in Service6092 Words   |  25 Pages Contents Coffee history in Vietnam 3 Starbucks Corporation 3 Highlands Coffee 4 I. Culture 5 II. Location 6 III. Design 7 IV. Relationships 11 V. Recommendations 16 VI. News 17 References 20 Highlands Coffee vs Starbucks Coffee in service Coffee history in Vietnam Coffee was introduced into Vietnam by  French colonists  in the late 19th century. Vietnam quickly became a strong exporter of coffee with many plantationsRead MoreCoffee Culture17291 Words   |  70 PagesHà ¶gskolan i Halmstad Sektionen fà ¶r ekonomi och teknik Europaekonomprogrammet 180 hp Changes in the coffee culture - opportunities for multinationals coffee shops? C-uppsats i Fà ¶retagsekonomi, Fà ¶retagsekonomi 51-60 p Slutseminarium: 2007-06-07 Fà ¶rfattare: Almqvist Emma Hruzova Barbara Olsson Kajsa Handledare: Max Lundberg Preface and acknowledgement We would like to thank our tutor Max Lundberg at the section of business and engineering at the University of Halmstad for his support andRead MoreStarbucks vs Mccafe8014 Words   |  33 Pagesexperimental of advertising exposure and direct experience by trialing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 13 Figure 6 The use of the best origin of coffee bean to support the product’s quality†¦.. 15 Figure 7 Starbucks provides only the quality coffee†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Figure 8 The website of Starbucks that is shown the social responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 Figure 9 Starbucks’s baristas offer the best taste and friendliness to the consumer†¦... 18 Figure 10 Starbucks’ offers a friendly and warm environment to the consumers